Websites built specifically for independent car dealers.
Own your domain. Own your leads. Own your rankings. Modern SEO, AI visibility, and mobile conversion — standard, on every install. Starting at $148/month, month-to-month.
Independent dealer websites are stuck between two bad options.
Marketplace platforms
Like Carsforsale.com, DealerCarSearch, and their clones.
- Your inventory competes with dozens of nearby dealers on the marketplace's domain
- Your SEO builds their site's authority, not yours
- Shared template — you look like every other dealer using the platform
- UUID-based inventory URLs Google can't read
- No Vehicle schema, no rich results in search
- No city or region landing pages
- Cheap up front, expensive in unrealized lead volume
Franchise-oriented platforms
Like Dealer.com and Dealer Inspire.
- $2,500–$5,000/month per rooftop, priced for franchise volume
- 1–3 year contracts locking you in
- OEM-designed for compliance with manufacturer requirements you don't have
- Accessibility overlays instead of real compliance
- Slow Core Web Vitals — built when speed mattered less
- Long support queues; you're not the priority customer
- Overkill for a 30–200 vehicle used lot
Zoomshop is what independent dealers actually need.
A modern platform priced for independent volume, engineered for the SEO and AI visibility that actually drive leads in 2026, and structured around independent-dealer ownership: your domain, your data, your rankings.
SEO that actually works for inventory
Vehicle schema on every VDP. Human-readable URLs like /used-cars/2015-chevrolet-tahoe-sacramento, not UUIDs. Auto-generated city and region landing pages for every make/model/body combination you carry. Real internal linking that distributes authority to inventory pages.
AI visibility built in
llms.txt generated automatically. Server-side rendered content that AI assistants can actually read. AutoDealer + LocalBusiness + Vehicle schema stack so ChatGPT, Perplexity, and Claude know exactly who you are, what you sell, and where. Your dealership shows up in AI answers about used cars in your city.
Mobile conversion done right
Sticky mobile bottom bar with call, text, and financing CTAs — visible on every VDP, always. Click-to-call in the header. Fast load times on cellular networks. Real accessibility (WCAG 2.1 AA) — not an overlay widget that fails in court.
You own everything
Your domain, registered in your name. Your leads, delivered to any CRM you use. Your rankings, tied to your domain, going with you if you ever leave. Your customer data, exportable any time. Month-to-month, cancel any time — no contract, no exit fees.
Where each platform actually lands.
| Marketplace (Carsforsale-class) |
Franchise platform (Dealer.com-class) |
Zoomshop | |
|---|---|---|---|
| Your own domain | Sort of — inventory on their domain | Yes | Yes, always |
| Contract length | Monthly | 1–3 years | Month-to-month |
| Typical monthly cost | $99–$300 | $2,500–$5,000 per rooftop | $148 single, $498 for a group of 2–5 |
| Vehicle schema on VDPs | No | Sometimes (varies by tier) | Standard on every VDP |
| Readable inventory URLs | No — UUIDs | Depends on template | Year-make-model-city URLs standard |
| City / region landing pages | No | Custom build only | Auto-generated for every make/model/body |
| Accessibility | Overlay widget | Overlay widget | Real WCAG 2.1 AA |
| llms.txt for AI visibility | No | No | Auto-generated per dealer |
| Sticky mobile CTAs | No | Sometimes | Standard |
| CRM integration | Their inbox only | Extensive | ADF/XML to any CRM, REST for HubSpot/Salesforce |
Everything included at one flat monthly price.
Inventory
- Feeds from vAuto, HomeNet, DealerTrack, and most DMS providers
- Unlimited vehicles — no per-VDP charges
- Rich VDPs with photos, specs, financing, trade estimator
- Vehicle schema on every listing
- Sold-vehicle handling that preserves SEO value
SEO & AI visibility
- AutoDealer + LocalBusiness + Vehicle + FAQ schema
- Auto-generated city and region landing pages
- Answer pages targeting AI search intent
- llms.txt for LLM crawlers
- XML sitemaps, IndexNow, canonicalization
Lead delivery
- Unlimited leads — no per-lead fees
- ADF/XML to DriveCentric, VinSolutions, eLead, DealerSocket, ProMax, and more
- REST to HubSpot and Salesforce
- Webhook to anything custom
- Simple lead forms designed for mobile conversion
Accessibility & compliance
- Real WCAG 2.1 AA — not an overlay widget
- CCPA "Do Not Sell or Share" support
- Global Privacy Control (GPC) honored
- Cookie consent that doesn't eat the screen
- Independently audited
Performance
- Green Core Web Vitals (LCP, INP, CLS)
- Optimized image delivery via CDN
- Server-side rendered — content readable by AI and search
- Fast on cellular networks
- Real mobile-first, not mobile-adapted
Ownership
- Your domain (registered in your name)
- Your leads, customer data, and Analytics
- Your rankings tied to your domain
- Full data export any time, any format
- No contract, no exit fees, cancel any time
One price, everything included.
Independent dealer questions, answered directly.
Most dealers considering a new website provider have the same handful of questions. Straight answers, no fluff, on our knowledge base:
Independent dealer questions.
How much does a Zoomshop website cost for an independent dealer?
Zoomshop is $148/month for a single rooftop — flat, all-inclusive. That covers the website, hosting, updates, unlimited inventory, unlimited leads, and all integrations. No setup fees, no per-VDP charges, no per-lead fees, and no annual contract — cancel any time.
Does Zoomshop integrate with my DMS and CRM?
Yes. Zoomshop consumes inventory feeds from vAuto, HomeNet, DealerTrack, Reynolds, CDK, and most common DMS providers. Leads route to any CRM that accepts ADF/XML (DriveCentric, VinSolutions, eLead, DealerSocket, ProMax, etc.), or via REST to HubSpot and Salesforce, or via webhook to anything custom.
Do I own my Zoomshop website and my domain?
You own your domain (registered in your dealership's name at your registrar), your customer data, your lead history, and your Google Analytics and Search Console properties. If you cancel Zoomshop, your domain, rankings, and customer data go with you — the platform doesn't hold them hostage.
How long does it take to launch a Zoomshop site?
Independent dealers with a straightforward setup typically launch in 4-6 weeks from kickoff. The biggest variable is usually not the technical build — it's decisions the dealer needs to make (design approval, content, DMS access) and third-party system access.
What about switching from my current provider — will I lose my SEO?
Not if the migration is done properly. Every URL on your old site gets a 301 redirect to its equivalent on your new site, preserving all the SEO equity Google has assigned to your inventory pages. Most dealers see traffic return to baseline within 30-60 days and often exceed it because Zoomshop's technical SEO is stronger than the platforms independent dealers typically leave.
Can I have multiple rooftops on one Zoomshop plan?
Groups of 2-5 rooftops are $498/month flat — one price, all stores included. Groups of 6 or more get custom pricing. Each rooftop has its own inventory, lead routing, and analytics, but all share the same design system and content management.
Ready to see what Zoomshop looks like for your dealership?
15-minute demo, no pitch, no obligation. You'll see the platform, ask questions, and walk away with a specific list of what a rebuild would change on your current site.