About

Built by people who've run the same site you have.

Zoomshop is the product of Gorilla Public — an independent web and marketing studio that has spent two decades on the operator side of dealer marketing. We built Zoomshop because both ends of the market were badly served.

The origin

Frustration from both sides of the aisle.

The team behind Zoomshop has spent years running marketing for franchise dealer groups and watching independent lots try to compete against them online. From both sides, the same conclusion: the tools available make it hard for anyone but the vendor or the marketplace to win.

On the franchise side, vendors like Dealer.com and DealerInspire were charging thousands a month for slow, locked, look-alike sites — organic traffic wasted, ad spend climbing to compensate. On the independent side, marketplace-tied builders like CarsForSale.com were "giving" dealers websites in exchange for the dealer's domain, their intent data, and their independence.

Zoomshop is what we'd have wanted from a vendor at either end: fast, honest on contracts, actually search-optimized, actually accessible, actually straight about pricing.

Who we build for

Two archetypes. One platform.

Archetype A

The franchise store or small group

1–6 rooftops Paying $2,500–$5,000 a month. Fed up with the speed, the locked code, and the look-alike design.

Archetype B

The independent used-car lot

Tired of watching your shoppers land on someone else's marketplace or websites that just don't convert.

Pedigree

Twenty years. Real brands. Real independents.

The team has built and marketed sites across every rung of the dealer market — from luxury franchise groups down to single-owner used-car lots.

Franchise side

Where we cut our teeth on scale.

Lexus

Franchise-store marketing, digital advertising, web builds.
BMW

Regional franchise sites, inventory integrations, SEM.
Kia

Multi-rooftop group marketing, lead management, CRM.
Toyota

Franchise owned independent used car websites.

Independent side

Where we saw the independent trap up close.

Independent used-car lots

Advised owners moving off marketplace-tied builders to owned sites — and watched their organic traffic compound.
Local businesses

Twenty years of building sites for local operators who couldn't afford to be locked into a vendor. Portable, fast, owned — the same playbook Zoomshop applies to dealerships.
Roberts Auto Sales

One of the largest independent dealers by volume in California. Developed the digital marketing and website for 20 years. Grew to sell up to 600 vehicles a month.

What we believe

Six principles, honestly held.

Your domain, always.

Your site lives on your URL, not a vendor subdomain or a marketplace. Cancel and your domain, data, and SEO stay with you.

Speed is a feature.

Every second of load time is a percentage of shoppers who bounce.

Search is a moat.

Organic traffic and AI-answer citations are compounding assets. Paid clicks aren't.

Accessibility is not optional.

Real WCAG 2.1 AA is a legal, ethical, and business obligation.

Flat pricing is honest pricing.

Per-lead fees punish the outcome they claim to enable.

Humans build for humans.

Not a template farm. Not a call center. Real designers and engineers.