See how your dealer website scores in 45 seconds.
Enter your URL and email. We'll run 14 automated checks — Core Web Vitals, mobile setup, Google visibility, structured data — and give you a graded scorecard on the spot. No sales call required. Zero cost.
- No credit card, no signup
- Results in under a minute
- One per email — no spam follow-ups
14 automated checks, no guesswork.
Every criterion is measured against the live site — no self-reported answers, no surveys. If we can measure it deterministically, it's in the preview. The 18 criteria that require expert judgment (mobile CTA positioning, inventory URL indexability, local SEO, conversion-element placement) are reserved for the full audit.
Speed & Core Web Vitals
- Largest Contentful Paint (LCP)
- Interaction to Next Paint (INP)
- Cumulative Layout Shift (CLS)
- Overall PageSpeed mobile score
Google visibility basics
- Title tag length & content
- Meta description presence
- Canonical link tag
- Accidental noindex directives
Structured data
- AutoDealer schema present
- LocalBusiness schema present
- Vehicle schema on the homepage
AI & mobile basics
- llms.txt present (emerging AI-discovery signal)
- Mobile viewport meta tag
- HTML lang attribute (accessibility baseline)
Four steps. About a minute.
Enter your URL and email
Your dealership URL (something like yourdealership.com) and a real email. Email is used for the report follow-up and to prevent duplicate submissions.
We run the checks
Automated calls to Google PageSpeed Insights and direct fetches against your site. Roughly 30–45 seconds. No manual review at this stage.
Your scorecard renders
A shareable HTML scorecard with an overall grade, per-axis breakdown, and specific findings for each criterion. Available at a public URL you can bookmark or forward.
(Optional) Book the full audit
If the preview surfaces things worth investigating deeper, book a 15-minute call. We'll run the full 32-criterion audit with AI-assisted findings on screen with you. No pitch, no obligation.
The preview is 44% of the audit. Here's the other 56%.
The preview handles everything a script can measure. The full audit adds the 18 criteria that need human or AI judgment — the ones that actually matter most for conversion.
What you see now
- Core Web Vitals + PageSpeed
- Google visibility basics
- Structured data presence
- llms.txt + accessibility baseline
14 of 32 criteria
What a call adds
- Mobile CTA placement & sticky-bar analysis
- Inventory URL structure & indexability
- Server-side rendering & AI-readability
- Real accessibility check (not overlay detection)
- Alt text quality & semantic HTML
- Local search: NAP consistency, city content, landing pages
- Conversion elements: lead forms, phone prominence, credit CTAs, trust signals
All 32 criteria + walkthrough
Grader FAQ.
Is the grader really free?
Yes, completely. The preview scoring uses free public APIs (Google PageSpeed Insights) and deterministic HTML checks — nothing that costs us per submission. That's why we can offer it without gates or credit-card requirements. The full 32-criterion audit (which uses AI) is what we deliver on a booked call.
Why do you require my email?
Three reasons. First, so we can resend your scorecard if you lose the link. Second, to prevent the same site from being scored repeatedly and wasting resources. Third, so we can follow up if you want to talk about the findings. We don't sell your email, and if you'd rather we not follow up, just say so — we'll take you off the list.
Why can I only score one site per day?
Per-IP rate limits keep the tool available for real dealers instead of getting scraped by competitors or research bots. Each email address can grade up to 10 sites in total, and each website can be graded up to 10 times. If you're legitimately evaluating more sites (like a dealer group considering different providers), email us at hello@zoomshop.com and we'll set up direct access.
What's the difference between the preview and the full audit?
The preview measures 14 criteria that can be checked automatically: Core Web Vitals, mobile viewport, structured data presence, Google visibility basics, and llms.txt. The full audit adds 18 more criteria that need AI or expert judgment: mobile CTA placement, alt text quality, inventory URL indexability, local search readiness, and every conversion element from lead forms to trust signals. The full audit is what we deliver on a booked call, walking through the findings live.
Can I get my scorecard emailed to me?
Not automatically from the preview — the scorecard is at a public URL you can bookmark or share. If you lose the link, email us at hello@zoomshop.com with the URL you scored and we'll resend it.
Does this work for franchise dealers or just independents?
It works for any dealer website. The scoring rubric is the same regardless of your platform (Dealer.com, Dealer Inspire, Carsforsale, homegrown, whatever). Franchise dealers on OEM-mandated platforms will find some findings are outside their control — but the scorecard is still useful for understanding what your website is doing well or poorly relative to modern best practices.
Are my results shared with anyone or sold?
No. Your scorecard is at a URL only people with the link can access. Your email address stays with Zoomshop and is only used for communication about your report. We don't sell email lists, and we don't share your scorecard findings with anyone outside our team.
Not sure if you're the target?
The grader is built for independent used-car dealers on marketplace platforms (Carsforsale, DealerCarSearch), franchise-oriented platforms (Dealer.com, Dealer Inspire), or homegrown WordPress builds. If your inventory shows up on a dealer marketplace domain rather than your own, the scorecard will tell you exactly what that costs.