Integration
700Credit integration for dealer websites
Zoomshop supports 700Credit's QuickQualify soft-pull prequalification widget on VDPs and lead forms. Shoppers can prequalify for financing in about 30 seconds — no Social Security Number, no impact on credit score — and results flow to your CRM alongside the standard ADF lead with full attribution intact. For dealers who want to move shoppers into a financing conversation earlier, this is the highest-leverage integration on the site.
What this integration does
Soft-pull prequalification is one of the most effective ways to convert casual website traffic into engaged financing leads. Shoppers are far more willing to submit a form that says “check your rate — no impact on your credit score” than a form that requires a full credit application. And the leads that come through are qualified: your sales team knows the credit tier and estimated payment range before the first phone call.
700Credit’s QuickQualify is the industry standard for this. It handles the compliance surface (soft-pull inquiry rules, OFAC screening, Red Flag rule compliance, adverse action notice generation) that dealers can’t reasonably manage in-house. Zoomshop’s integration wires QuickQualify into your VDPs and dedicated pre-qualification pages so shoppers can engage without leaving your site.
What data moves
| Data | Direction | When |
|---|---|---|
| Shopper information (name, address, DOB — no SSN) | Shopper → 700Credit (via Zoomshop widget) | On prequalify submit |
| Soft-pull credit inquiry result | 700Credit → Zoomshop | Real-time (~30 seconds) |
| Prequalification band (credit tier + estimated payment range) | Zoomshop → your CRM (ADF/XML) | With the lead record |
| Vehicle-of-interest context | Zoomshop → CRM | With the lead record |
| UTM parameters + source attribution | Zoomshop → CRM | With the lead record |
| Compliance records (OFAC, Red Flags, adverse action) | Managed by 700Credit | Per 700Credit’s compliance systems |
The compliance layer is worth calling out. 700Credit manages the regulated portions of credit-related inquiries — that’s the entire reason they exist as a vendor. Zoomshop’s integration passes the shopper’s inputs through to 700Credit’s systems, which handle the compliance obligations. Your dealership’s compliance responsibilities are unchanged from any other 700Credit implementation.
Where the widget lives on your site
Two common placements, both configurable:
On every VDP — QuickQualify appears alongside “Check availability” and “Value my trade” as a persistent CTA. The shopper prequalifies for the specific vehicle they’re viewing, and the lead lands in your CRM with that vehicle context attached.
As a dedicated /get-approved/ landing page — for shoppers arriving from paid ads targeting financing intent, or from top-of-funnel content that leads naturally into “check your rate.” Same widget, dedicated page structure optimized for that specific conversion.
Most dealers run both. Different shopper journeys, same underlying integration.
Setup requirements
From your side:
- Active 700Credit account
- Your 700Credit dealer ID and QuickQualify credentials
- About 30–60 minutes total
From Zoomshop’s side:
- Configure the QuickQualify widget on your VDPs and (optionally) a dedicated get-approved page
- Verify the round-trip: shopper submits → 700Credit runs soft pull → result returns → lead lands in your CRM with credit context
- Test with a real submission before launch
Typical timeline:
- Same day if your 700Credit account is active and you have your credentials
What happens after a shopper prequalifies
The prequalification result (credit tier band + estimated payment) is sent to your CRM as a standard ADF/XML lead with the credit context attached — same intake path your other website leads use. Your sales team sees the lead in VinSolutions, DriveCentric, DealerSocket, or wherever it lands with the credit info visible, so they can start the conversation with real financing context instead of a cold outreach.
The prequalification result also displays back to the shopper immediately on your site — they see their prequalification band and can start looking at vehicles that fit their approved range. Most dealers pair this with payment-based search filtering, so shoppers browse only what they’ve been prequalified for.
Questions dealers ask
Does Zoomshop work with 700Credit?
Yes. Zoomshop supports 700Credit's QuickQualify soft-pull prequalification widget on VDPs and lead forms. Shoppers can pre-qualify for financing in about 30 seconds with no impact on their credit score, and results flow to your CRM alongside the standard ADF lead.
What is a soft-pull prequalification and why does it matter?
A soft-pull credit inquiry checks a shopper's credit tier without affecting their credit score and without the shopper providing a full SSN. It returns a prequalification band (roughly A/B/C credit tier plus an estimated payment range) that helps your sales team know how to work the lead. Shoppers are more willing to complete a soft-pull form than a full credit application, so lead volume is typically higher — and the leads that convert have real financing context attached.
Where does the QuickQualify widget live on the site?
Two common placements, both configurable: (1) as a persistent CTA on every VDP alongside "Check availability" and "Value my trade" — the shopper prequalifies for the specific vehicle they're viewing; (2) as a dedicated /get-approved/ landing page for shoppers arriving from ads or from top-of-funnel pages. Both routes send the prequalification result to your CRM.
What happens after a shopper prequalifies?
The prequalification result (credit tier band, estimated payment) is sent to your CRM as a standard ADF/XML lead with the credit context attached — same intake path your other website leads use. Your sales team sees the lead in VinSolutions, DriveCentric, DealerSocket, or wherever it lands with the credit info visible so they can start the conversation with real financing context.
Does 700Credit work with dealer websites on any platform, or just Zoomshop?
700Credit works with many dealer website platforms; QuickQualify is a widget the dealer embeds. Zoomshop's difference is that our implementation preserves the full attribution loop — the prequalification lead lands in your CRM tagged with the campaign, UTM parameters, and vehicle-of-interest context that started the shopper's visit, not just as an isolated credit inquiry.
Does the shopper have to give a Social Security Number?
No — that's the entire point of a soft-pull. QuickQualify asks for name, address, date of birth, and other non-sensitive identifiers. It does not require a Social Security Number and does not perform a hard credit inquiry. Shoppers get a prequalification result without any impact on their credit score.
What about compliance — OFAC, red flags, adverse action?
700Credit's platform handles the compliance surface required for credit-related inquiries: OFAC screening, Red Flag rule compliance, and adverse action notice generation. Zoomshop's integration passes the shopper's inputs through to 700Credit's systems, which handle those compliance obligations on the vendor side. Your dealership's compliance responsibilities are unchanged from any other 700Credit implementation — consult your compliance officer for specifics.
What's the setup process?
You need an active 700Credit account and your 700Credit dealer ID / QuickQualify credentials. Provide those to Zoomshop, and we configure the widget on your VDPs and (optionally) a dedicated get-approved page. Zoomshop and 700Credit's test tools verify the round-trip: shopper submits → 700Credit runs the soft pull → result returns → lead lands in your CRM. Total setup: about 30–60 minutes end-to-end.
Ready to see how this works on your site?
Run the free grader to see how your current site scores on the criteria that matter for AI visibility, Core Web Vitals, structured data, and Google search fundamentals — or book a call to talk through your specific setup.